Thursday, September 18, 2008

Is this racist?

I don't have the regular readership I'd had before my retirement, so I don't know how much "discussion" there really could be, but for those of you who do wander by, take a look at this commercial for Kyochon fried chicken (a popular chain of neighborhood fried chicken franchises in Korea) and answer this question: Is this racist?

A man is captured by hungry (and apparently cannibalistic) "natives," a meme that is itself Western in origin. He is saved by offering them Kyochon fried chicken, which they devour. Okay, here's the problem: the natives look Black (though they could be from a bunch of places in the South Pacific or Indian Ocean region). 

My own take on it is that Koreans are mostly unaware of the American stereotype of Black Americans (read: not Africans themselves) as lovin' that fried chicken (and watermelon). So is it racist if they accidentally and coincidentally put together the image of Black people and the enjoyment of fried chicken? It sounds a bit more like it's an American issue of racism, not a Korean one. 

Koreans in general also love their fried chicken and watermelon, by the way. As in, don't get between Koreans and a fried chicken stand like you don't get between a mother bear and its cub. 

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