It’s looking ominous in the smartphone market with South Korea’s Samsung Electronics and LG both increasing market share in the first quarter of 2013, according to UK-based researchers Juniper. Taking Juniper’s research alongside data from IDC it looks as though Samsung now has almost double Apple‘s market share in smartphones.The report does concede that the iPhone 5 is still the single best-selling model of smartphone. But according to the report, Samsung's overall growth in market share is a bad sign for Apple, which must come up with something very cool next year in order to maintain its reputation as a master of innovation:
Juniper Research estimates a 30% year over year increase in smartphone shipments with the first quarter 2013 total reaching almost 200 million.
Juniper Research points out that “Apple need to innovate, with the next product release being critical in maintaining their position as innovation leaders. Apple will also need to ensure that they are attractive to emerging markets to retain their title as global brand leaders.”The Galaxy S4 is now being released, and there won't be an iPhone 5s or iPhone 6 until late summer at the earliest.