Thursday, October 23, 2008

Samsung's Plan B

So Samsung is not going to buy out SanDisk, but it is still planning to team up with another major corporate entity to enhance its product line. 

Samsung Electronics will team up with Netflix (the mail-in movie people) by equipping their Blu-ray DVD players to retrieve movies and TV shows from Netflix's Internet streaming service. This ties in with Netflix's own plans to develop more delivery methods beyond the US postal service. LG Electronics, another major Korean manufacturer, has since earlier this month been selling a $350 Blu-ray player with Netflix streaming. 

From the article:
The deal, to be announced Thursday, could set the stage for Netflix to embed software connecting to its streaming service directly into television sets made by Samsung.

In a statement, Netflix and Samsung said they are planning to plant the streaming capability in a variety of home entertainment products. Reed Hastings, Netflix's chief executive officer, declined to elaborate on the other possibilities in an interview.
If I weren't a humble student on a modest income, who is already locked into a Blockbuster* membership anyway, I'd actually consider getting one of these. Oh, well. I'll console myself by going snorkeling in the 80°F ocean. 

* I had toyed with the possibility of getting a Netflix membership so I could get the downloads, but they've got it set up to work only on Windows. One of those cases where Macs can't do something not because of technological problems but because of artificial marketing issues, which just cheeses me.

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