Well, I guess they do have Kim Kwang-yun, director of the Mt Kŭmgangsan International Tourism Leadership Bureau, giving some sort of pitch to the Malaysians, starting at 1:47. But we don't hear him say much, as the AFP video editor seems to be afflicted with ADD. I'm guessing Mr Kim had offered a free trip if the Malaysians agreed to hear a pitch on Kŭmgangsan time-shares.
And who wouldn't want to invest in a North Korean tourism project? After all, it's only on rare occasion that the North Korean soldiers who patrol the place shoot and kill your customers, and the infrastructure is already there, built by and then stolen from the previous investors, so all you have to do is come (and bring hard currency)!
For something more solidly newsy, we have AP instead of AFP, in a separate article, saying North Korea is "looking to China" in a "drive to boost trade and investment":
Chinese travel agents, potential investors and foreign journalists recently traveled into the North to get a look at the special economic zone Pyongyang is promoting in Rason. It lies in the far northeastern tip of North Korea, 600 miles (1,000 kilometers) from Pyongyang, but will be about an hour’s drive from China once the road is completed. ...The AP article is heavily focused on construction of the Chinese highway to North Korea's Rasŏn/Rajin industrial port development, which is a key part of incorporating North Korea into China's Northeastern Provinces, part of what I call the Manchurianization of North Korea.
The market, a 13-year-old experiment in small-scale capitalism, has been so successful that the Chinese managing company, the Tianyu Group, is planning to expand the jam-packed 54,000-square-foot (5,000-square-meter) market to 320,000 square feet (30,000 square meters), Tianyu vice director Zheng Zhexi said.