Wednesday, November 2, 2011

Maybe they should have just called her Pukka... er, Bukka

Every female under thirty I know loves Forever21, the kyopo-run chain of clothing shops that are all the rage in the US. I've even highlighted the owners' talented daughters here.

But what to make of it when Korean-Americans (or any Asian-American group) comes up with something grating like the Oriental girl necklace.

Groan. Despite decades spent trying to kill it, Oriental still lingers in our lexicon, though it's much worse when pronounced oh-REE-en-tuhl.

Well, at least it's not a Chinaman Lamp. Or this.

Anyway, the Oriental girl necklace is "objectionable" enough to have caught someone's attention:
It’s bad enough to sell merchandise that’s offensive to a group of people you have no connection with, but it’s a whole other level of insensitivity to sell something that pokes fun at the ethnicity you come from.

That’s exactly what’s happening at Forever 21, the fast fashion retail chain owned by the Korean Chang family, where you can now buy an “Oriental Girl Necklace” for the low, low price of $1.50. The necklace is a metal pendant in the shape of a young girl with sporting one of those supremely Asian double bun hairdos and a face painted stark, blinding white like a geisha.
Okay, but I think the author should have found a better phrase than "like a geisha" to describe their merchandise before chiding the Korean Chang family about ethnic insensitivity.

Just sayin'.



  1. And why is the Oriental Girl wearing what looks like a dress made out of a North Korean flag?


Share your thoughts, but please be kind and respectful. My mom reads this blog.