Above is a Mickey D's in Thailand, which is close to a Burger King. They brought the villagers to a taste test site that was within fifteen minutes of both a McDonald's and a Burger King so the burgers would be fresh. (I like how Ronald McDonald is doing a Thai greeting... that's "localization of globalization," kiddies!)
The villagers featured in the commercial (from which these scenes were captured with EyeTV) are all from a remote Thai village, but the faux National Geographic special shows the same effort in Romania and in Greenland.
Now, call me a prude, but I'm also not terribly happy with their word choice. I realize "virgin" lately been used in place of words like neophyte, novice, rookie, or even newbie, but I see this as creative laziness. By using a word that clearly has a meaning intrinsically related to sexual activity, they're subliminally trying to give their campaign a bit of an edge.