Tuesday, August 31, 2010


So I'm walking along and I see this ad for Scion's boxier option. The car itself is quite ubiquitous, and I took the picture of the ad because it seems to be acknowledging a certain quality that the Scion xA shares with its brethren, the Nissan Cube, the Kia Soul, and, to a lesser extent, the Honda Element or the SmartCar.

I'm talking about ugly-cute. That's the best way to describe it, though I'm wondering what word I would use (or coin) in Korean to convey the same idea, which I'm certain exists in the mainstream Korean (and Japanese) psyche.

The ad says it all: Is this appealing or appalling?

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