Samsung Electronics, the loser in a milestone patent infringement case brought by Apple, was ordered Friday to pay $1.05 billion for violating Apple's patents on I-phone and I-pad technology. Samsung is vowing, however, to fight to overturn the verdict of the nine-person jury in a federal court in Cupertino, Calif., near Apple's global headquarters.
Whatever the final outcome, the case may force Samsung to focus more intensively on innovation, according to analysts here.
Samsung should "stop fighting it," says James Rooney, chairman and CEO of the Seoul advisory firm Market Force. "It's time to stop copying others. Samsung would be far better advised not to fight it. To continue fighting it is to give themselves a bad name."
Samsung Electronics Chairman Lee Kun-hee, the head of a sprawling empire that accounts for 20 percent of South Korea's economy, has periodically called on his army of executives and engineers to "shift from copying to innovation."
In recent years, however, Korea has been bursting with creativity in fields ranging from motor vehicles to music as epitomized in K-Pop groups with global followings. "There is a huge capacity to create," says Mr. Rooney, "They've been schooled so much in the other way of doing things. Copying has been the backbone of Korea's economic growth since the 1960s."