The goal is to expand GM's general footprint — and Chevrolet's specific presence — by pushing some of its more popular global offerings, and they think they have a winner with the Malibu:
Adding the Malibu may further bolster GM’s momentum in the Korean market. The automaker reported today that its Korean unit sold 71,608 vehicles in April, marking an 8.5-percent increase year-to-year, and a 5.9-percent increase over March. It’s unknown exactly how well the Malibu will pan out in the market, but GM points to strong digital interest — Korean fan clubs for the new model reportedly have over 30,000 members — as a predictor of things to come.It is indeed a smart-looking car. GM also sells several Buick models, which it's marketing as upscale luxury vehicles, so we may see General Motors give Kia and Hyundai a run for their money.