Saturday, February 28, 2009

Hyundai's high-profile ads money well spent?

The Los Angeles Times is reporting that Hyundai has seen a boost in interest for its vehicles since its high-profile ads have begun airing, not just at the Superbowl but also at the Academy Awards. The ads play up the fact that the luxury Hyundai Genesis has won Car of the Year, along with the Innovative Assurance Plus program which allows buyers to return their Hyundai if they lose their job within a year. 

Specifically, visits to Hyundai pages at are up 27% compared to the same period a week ago, with an increase of 86% to pages featuring the Genesis. Hyundai said it saw a doubling of traffic on its own website around the day of the Oscars compared to the previous weekend.

The LAT explains:
... The Academy Awards telecast ranks second only to the Super Bowl in terms of advertising exposure, said Tim Calkins, a marketing professor at Northwestern University. Hyundai saw similar jumps in online traffic when it ran Super Bowl ads this year touting the Genesis, noted Kelley Blue Book, which runs an automotive site at
Kinda puts the naysayers' comments in a different light, but we'll have to see if the eyeball translate into buyers.

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