Tuesday, March 31, 2009

Doing what Detroit can't won't

MSNBC brings us news of a Dutch-Malaysian auto venture set to bring tens of thousands of well-equipped, all-electric vehicles to market, many of them powered by South Korean batteries. They will sell for between $23,000 and $33,000, well within the range of affordability.

This reminds me of how, when Californians passed a proposition requiring low-emission and no-emission vehicles by the 2000s, Detroit kicked and screamed that this was technologically possible, and even took the State of California to court, while Toyota and then Honda quietly just went ahead and did it.

There is a great deal of creativity in America, but too many businesses have gotten fat and lazy by pushing consumerism over quality and improvement. That has got to stop.

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