Thursday, July 16, 2009
Dimming the lights on "Korea, Sparkling"?
The Korea Times is reporting that the Presidential Council on Nation Branding is considering giving the oft-derided "Korea Sparkling" slogan the axe.
Ever since its adoption in 2007, the slogan was met with ridicule by English-speaking community. To be honest, it does sound a bit goofy in English, but I don't think it was ever really designed with people from English-speaking countries in mind. To people throughout East Asia, for whom English is an important medium but one with less depth, it sounds just fine. At least, "sounds good" is what people from Vietnam, China, Japan, and Taiwan have told me.
I wouldn't mind if they go back to the "Dynamic Korea" slogan that "Sparkling" replaced (I think). That summed up Korea quite well. Or just go with "Annyong!" (and do not spell it "Annyeong").
For the past few months I've been working on a proposal I was going to present to some people I know who work or worked in the KNTO, but it's not ready yet, so I hope "Korea Sparkling" can hold on for another semester or so.
Oh, I see this has already been tossed down the Hole. Go to the comments section to witness first-hand the disdain for Korea held by some people who have long left the country but still can't seem to let go of their demons.