Friday, February 19, 2010

Apolo Ohno endorsement deal for Hyundai America

If I were a gutsy Hyundai-Kia ad executive, I would go to medal-winningest winter Olympian Apolo Anton Ohno and sign him for a couple of tongue-in-cheek adverts.

The envisioned ads for Hyundai-Kia, America's fourth-largest automaker, would take a friendly dig at recent massive recall-worthy "quality issues" of Ford and now Toyota, not to mention Mr Ohno's own preferred method of winning Olympic medals without coming in first, second, or even third:

Of course, in addition to being a hard sell with the home crowd, this has the potential to backfire: "Hyundai?! Oh, no!" would become the new "Kia?! More like K.I.A.!"


  1. Okay, that was hilarious.

  2. Hey, that Hyundai in the pic actually looks like a really cool car. They've really made some strides.


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